What inspired you to start your work?
Wildfleur began as a final university project while I was studying Graphic Design last year. It was the perfect way for me to knit together some of my passions in life; Illustration, textile and graphic design, slow fashion and nature. I always wanted to start my own business so running Wildfleur really is a dream job as it allows me to express myself through design and create unique artworks that can be worn or hung on your wall.
Describe your creative space, where you bring to life your work?
At the moment my husband and I have just finished building our own home where we created a little studio for me to get creative in. Its been a big project so we are still in the process of creating a desk and shelves for the room. In the meantime I like to work at the kitchen bench while listening to some inspiring music like Fleetwood Mac or Ed Sheeran!
What do you love most about your handmade business?
While studying Graphic Design I was told by many people that when I start working I won’t always be able to design as you would like to, that’s why I think it is so important for me to have Wildfleur. Creating botanical designs inspired by our beautiful country is incredibly rewarding, I love exploring different spots around New Zealand and am constantly getting inspired by what I see. I think Wildfleur is unique as it expresses native New Zealand botanicals in a contemporary way while also being reminiscent of the artworks of early explorers.
What are you most looking forward to about being at the Auckland Fair?
This is Wildfleur’s first time with Auckland Fair and we are super excited to showcase our products and meet all the other amazing creatives. Getting to know our customers face to face is very important to us since we are an online business. So come over and see us while we are there and have a chat, we would love to meet you!
What has been your biggest triumph to date?
Because Wildfleur is so new the biggest triumph would have to be starting up and getting amazing feedback from our customers. A very important factor when creating Wildfleur was to honour the idea of artisan products and slow fashion. A lot of time is spent creating the designs and the scarves themselves are printed and sewn as locally as possible on high quality 100% silk. Because of the time invested into the products hearing that others appreciate them as much as we do really is the icing on the cake!
Clothing, Jewellery & Accessories