True Mindful Beauty

True Mindful Beauty

What inspired you to start your work?

My own personal journey of experiencing overwhelm and stress in my life as a natural therapist. I started fulling my cup with tools and self care rituals that nourished my skin, mind and spirit. Having formulated my own skincare products for more than 15 years, I wanted to share my passion with the world. To give women permission and a moment to pause in their day using a pure, certified organic simplified beauty range of skincare that nourishes their skin and soul.



Describe your creative space, where you bring to life your work?

The space where I create True Mindful Beauty is in the magician alpine region, Lake Wanaka, my home, my sanctuary. I love nothing more than creating pure plant alchemy by hand in small/micro batches. I hand-pour my potent pure magic into miron glass vessels, writing the batch codes, labeling them and sending them out into the world with peace, intention and love.



What do you love most about your handmade business?

I love that business is in itself a fast track to your own personal growth. It’s triggers and pushes and pulls you in so many direction outside your comfort zone most of the time. I love connecting with my True tribe and hearing there own personal experiences around skin health and wellness. And finally I love the flexibility it gives you with children in tow. You can start and finish when you choose. Its just a matter of setting clear boundaries around starting and finishing when you are so inspired and passionate about what you do.



What are you most looking forward to about being at the Auckland Fair?

I am super excited to be bringing True Mindful beauty to Auckland to showcase my products to a wider audience and meet more like minded souls. I will also be releasing a new limited edition product on the day and some exclusive Fair offers.



What has been your biggest triumph to date?

I have had many amazing wins in the 6 months since my rebrand. Highlights from women that have taken the time to email me personally and thank me for the products and what I do is huge, to having the beautiful Rachel Hunter share her True Mindful Beauty experience on IG.





Soaps & Cosmetics