What inspired you to start your work?
Seventh and Two was born from my love of paper, stationery and design. I am a graphic designer, who prefers to limit the use of digital. You can’t wrong with a nice journal, a pen and a cup of coffee. I felt there was a need for stationery packs that provide the necessities, that aren’t over crowed and include what you need to get the job done while also sparking creativity. I wanted the experience of the product to be an entire package, for the design to be simple and timeless, the packaging to be practical and the feeling to be on of joy.
Describe your creative space, where you bring to life your work?
At the moment, I have two spaces, the first being my desk, where all the creative work happens and the second being my father’s industrial storage shed out the back of Wairau Road, North of Auckland city. The storage shed is where all the making and packaging happens and all by hand of course! It is a bit dull – full of spare parts and objects you use once a year – although, it provides large space that is practical, light and perfect to spread out!
What do you love most about your handmade business?
I love the practical elements – the touch of the handmade, the packaging and that fact that I am involved in every process. Also, the ability to imagine and create new products, collections and collaborations in the future. I love to interact with potential customers and admirers so any comments or feedback is much appreciated.
What are you most looking forward to about being at the Auckland Fair?
There will be a few firsts for me at the Auckland Fair this June – my first fair, the first showcase of Seventh and Two and the first chance to meet customers. At the Auckland Fair, I will launch Seventh and Two with my first collection, Botanical. An everlasting piece of black and white photography, enjoyed as the border to a simplistic yet beautifully designed pieces. Paired with the timeless typeface, Baskerville, in gold, this collection shines light to a blend of elegance, beauty and grace. The boxes will be available to pre-order before the Auckland Fair if you wish to get your hands on one early! Be ready for the 1st of June!
What has been your biggest triumph to date?
To date I am yet to launch my business and it has been a work in progress for a while now. It will be Seventh and Two’s first steps at the June Auckland Fair. I am very excited to launch the business after months of thinking, discussing, mental breakdowns – but most of all joy.
Art & Prints