What inspired you to start your work?
I’ve always had a passion for design, craft and experimentation. After completing my degree in graphic design and milling between a few jobs at different agencies I still didn’t feel as though I had found my place. Out of the blue I was contacted by Tumblr HQ in New York – They had spotted by blog and wanted to offer me a freelance job working for their Creators Program! I got to create some amazing laser cut typography for Olay’s Skin Affirmations campaign. The whole experience blew me away and I knew I’d found my place. Shortly after the contract finished I started planning and saving for my very own laser cutter – fast forward 3 years and Peg Creative is now a small but passionate team of 4 humans + 1 turtle.
Describe your creative space, where you bring to life your work?
Slightly organised chaos.
Our studio is located in Rosedale, Auckland. It’s always a bit of a jumble of different materials, creations, ongoing jobs, failed experiments and computers – but we wouldn’t have it any other way.
What do you love most about your handmade business?
The best part about running Peg Creative is being able to talk first hand to the clients and customers; knowing that you had something to do with the smile on their faces. It’s always a fun challenge to receive custom orders and being able to come up something unique just for them.
What are you most looking forward to about being at the Auckland Fair?
Auckland Fair will be our first fair so we’re pretty excited! It’s going to be awesome to meet all of the other talented stall holders (maybe to try and dream up some collaboration products!) and to introduce ourselves to new people who may not have heard of us before.
Please come and say hi if we’ve only ever met digitally!
What has been your biggest triumph to date?
One of our greatest achievements has been our ability to grow ourselves. We are now a small team instead of a single face. We’ve also grown our client base, while we love helping individuals we’re thrilled to help some of New Zealand well known businesses bring their laser cut ideas to life too. These include The New Zealand Herald, The Stardome, Sticky TV and Sport Waikato to name a few.